Instead of going generic, give yourself some time to think about what you’re most proud of, and of what separates you from your competitors. However, it’s important not to select buzzwords just because they sound great, which is an easy trap to fall into: 55% of all Fortune 100 companies list “integrity” as a core value, while 40% cite “team-work.” Worthy attributes for sure, but they start to lose meaning when everyone’s throwing them around. But don’t worry if that’s not the case – all you have to do is brainstorm a few keywords that best represent what your business stands for.Įmphasizing a few good values is a great way to organize what you’d like to say on your “About” page, and can make the task of explaining your business seem less daunting. If you’re writing a page for a larger organization, you might have some predetermined values or brand guidelines to draw from. Once you have a general tone worked out, reinforce it by introducing your company’s values. Hearing how the sentences come together will alert you to any unnatural structure or word choices that you wouldn’t actually use in daily conversation. Reading your new copy aloud is a great way to test for tone. You already know what you’re talking about, so let the information flow as if speaking to a friend and you’ll probably strike the ideal tone. Remember that “professional” doesn’t have to mean “boring” – it’s okay for your writing to show some excitement! And don’t overthink it, either.
ABOUT US TEMPLATE FOR WEBSITE PROFESSIONAL
But don’t worry – you won’t need to dust off any high school English textbooks to get this right! For a professional website, the writing just needs to find a middle ground between knowledgeable and approachable. Tone is an element that should be consistent throughout your “About” page. Knowing what to include makes it easier to craft an “About” page that strikes the balance between practical and inspiring – and the good news is that there’s no better person for the job than you. Read on for the essential dos and don’ts, and to see examples of pages that have gotten it right. If you met someone at a dinner party who kept droning on about niche industry stuff, you’d probably start planning an emergency exit towards the hors d’oeuvres. Think of it like meeting someone for the first time – they’ll want to know why you do what you do, and how you got started in your field.
An example of this could be your brand’s vision statement. But your page should also acknowledge the softer stuff that people are curious about. Yes, users need to know who you are and what services you provide. It’s also a visitor’s first encounter with the people and story behind your site, and a strong page will transfer your passion on to your readers.Ī good “About Us” page starts with the basics, but quickly moves beyond them. An “About Us” section is an opportunity to introduce yourself on your own terms.
ABOUT US TEMPLATE FOR WEBSITE HOW TO
If you’re stressed about how to write an “About Us” page for your website, it probably means you know the importance of having a good one.
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